Figma Marketing Campaign
One Minute Summary ⏰
In March, Figma tasked me with "reimagining the elusive basketball bracket" with the goal of driving brand awareness and engagement. In response, I created interactive graphic design assets and promotional materials through Figma, which were shared with their audience of over 500k followers.
The Team 👏🏼
My Role 👩🏻💻
Create promotional materials that can be shared on Figma's community page and social media
mobile template (1)
desktop template (1)
promotional video (1)
Final Design Overview 💭
I. Figma Basketball Bracket ⛹🏻♀️ (desktop + mobile)
A colorful, interactive, basketball bracket inspired by Figma's visual branding. I aimed to capture Figma's bold, colorful, fun, and collaborative brand identity in a way that would speak to designers, basketball fanatics, and curious google-ers alike.
My Recreation of Figma's UI
Customizable and Responsive Elements
Playful Copy and Typography
Simplified Mobile Design to Promote Social Engagement