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Figma Marketing Campaign




Graphic Design.


One Minute Summary ⏰

In March, Figma tasked me with "reimagining the elusive basketball bracket" with the goal of driving brand awareness and engagement. In response, I created interactive graphic design assets and promotional materials through Figma, which were shared with their audience of over 500k followers.

The Team 👏🏼

Solo Project

My Role 👩🏻‍💻

Create promotional materials that can be shared on Figma's community page and social media

Deliverables 🎁

mobile template (1)

desktop template (1)

promotional video (1)

Final Design Overview 💭


I. Figma Basketball Bracket ⛹🏻‍♀️ (desktop + mobile)

A colorful, interactive, basketball bracket inspired by Figma's visual branding. I aimed to capture Figma's bold, colorful, fun, and collaborative brand identity in a way that would speak to designers, basketball fanatics, and curious google-ers alike.

My Recreation of Figma's UI

Customizable and Responsive Elements

Playful Copy and Typography

Bold Colors

Simplified Mobile Design to Promote Social Engagement 

More Coming Soon! 👀

But in the meantime, feel free to check out some of my other projects!

Expedia Sustainability UI

OWL mock w back.png

Purdue OWL Redesign

Kohls Mock.png

Kohl's Data Visualization

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